Chateauneuf du Pape - Wines - Domaine André Brunel - Les Cailloux

PGI wines : A range of wines complementary to the AOC wines

Vaucluse PGI marketing logo

The PGI wines (Protected Geographical Indication) are often associated with low-end range wines having the characteristics of being smooth and easy to drink.

This stems mainly from an Appellation Specifications Book which is more flexible than for the AOP (notably in regards to yield) and from Domaines owning AOP/AOC classed land, and which don’t want to create competition within their own wine range.

Nevertheless, most Vins de Pays-producing regions are presenting noticeably more upscale products.

On one hand, they are currently confronted with New World wines, forcing them to rewrite the rules in terms of taste, aromas and even in marketing to keep their initial customers – referring to them more as “varietal wines” (Syrah, Grenache, Merlot …) which can be easily understood by everyone.

On the other hand, there are many wine makers with land in PGI-classed areas who refused to be part of this race of maximum hectolitre yield to propose quality wines boasting a genuine specificity. This was in fact an opportunity of seeing IGP wines marketed at fairly high prices!
After much effort, many PGI wines have managed to stand out. There is notably the PGI Mediterranean rosés which have an astounding success during the summer or even the PGI Ardèche or Vaucluse reds, highly typical of their respective terroirs.

I encourage you to try these wines and discover their quality for yourself. I guarantee you won’t be disappointed!

Pour plus d'informations, vous pouvez vous rendre sur le site des vins de pays de Vaucluse

Published : 2013-12-19

RSS feed